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3 Ways Cannabis Has Evolved Since Early Medical Legalization

By OovTeam | March 31, 2020

Legal cannabis has been on the table in North America since it was first legalized for medical purposes in California in 1996, yet it wasn’t until these last couple years that cannabis made a huge shift across the continent that the early pioneers of cannabis could have never foreseen. 2018 […]

Representations of Women in the Industry

By OovTeam | March 26, 2020

Oov Lifestyle oozes female power, seeking to elevate the role and place of women in the world, while we connect cannabis and lifestyle in beneficial and enlightening ways. We are founded on believing that women create one of the strongest foundations, and vibes, within the cannabis industry. We exist with […]

Hemp Legalization in the United States

By OovTeam | July 19, 2019

At the turn of the 20th century, there was a sudden shift in the nation’s attitude toward hemp. American farmers had been cultivating the plant since the 1600s; but when the recreational use of marijuana — a different strain of cannabis — was discovered, it incited a flood of research […]

Poets, Musicians, and Artists: The Connection Between Cannabis and Creativity

By OovTeam | June 19, 2019

When people ask me why I enjoy cannabis, “the creativity it brings me” has usually been one of the first responses I’ll offer as someone who has built her career on a creative skill set. As a writer, cannabis is integral in helping me to get my creative juices flowing […]

Cannabis Research: Why You Shouldn’t Believe All You Read

By OovTeam | May 8, 2019

We’re now used to hearing the call for “more research” in the ongoing struggle to legalize cannabis. It’s often a chicken and egg situation where the forces that be don’t want to legalize cannabis due to the lack of research, and the lack of research is due to the status […]

Celebrating Women in the International Cannabis Industry

By OovTeam | March 8, 2019

Today is International Women’s Day! While we celebrate the incredible women in the cannabis industry everyday here at Oov, this holiday offers us a special opportunity to highlight some fierce women who are changing cannabis and the world!   While there are many canna-wins to celebrate in North America, women […]

One Cannabis Cultivator Gives Back After California Wildfires

By OovTeam | December 11, 2018

This year has been a tough one for California, as more than 1.4 million acres burned due to the wildfires that plagued the state. Mendocino was hit terribly with the Mendocino Complex Fire, which became the largest recorded fire in California’s history. The damage stretched nearly 500,000 acres in Lake […]

Sports Medicine’s Changing Attitude on Cannabis

By Sheri Matteo | December 6, 2018

Attitudes regarding cannabis use are changing in professional sports and with good reason. Recent scientific evidence as well as an overwhelming amount of anecdotal evidence from athletes themselves points to the therapeutic benefits of cannabis for common athletic ailments. The World Anti-Doping Agency (WADA) establishes standards for athletes globally in […]

Book Review: Healing with CBD

By OovTeam | November 27, 2018

CBD has received a lot of attention in the last few years, spotlighted as an alternative to THC-based products. It’s become a go-to option for people who want the benefits of cannabis without the psychoactive effects. In fact, CBD is being highlighted in the media more than THC-related products due […]

World’s First Medical Study of Cannabis Menstrual Suppositories Is Seeking Volunteers: Be Part of Her Story

By OovTeam | November 10, 2018

Despite the available treatments for the pain and inflammation of menstrual cramps, millions of women still suffer through their periods. The most common treatment, Ibuprofen and other NSAIDs, disrupts digestion. Alternatives like opioids are extremely addictive, intoxicating, and can cause constipation. And while hormonal birth control may provide relief for […]

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